Welcome to the much anticipated 2011 Chevrolet Truck Month event. Now is the time to shop for that new Chevrolet truck you have had your eyes on. Find that great deal on award-winning trucks like the versatile 2011 Avalanche and the powerful, popular 2011 Chevrolet Silverado workhorse .
Each year General Motors introduces a new advertising campaign for the Chevrolet Silverado in October that focuses on the strong loyalty truck owners have for their pickups and the brand rivalry that ensues with other pickup drivers, especially Ford, according to a report in AdAge.This campaign is one of the first marketing efforts led by Joel Ewanick, GM?s new marketing chief. Ewanick spent three years at Hyundai, where he helped the Korean carmaker nearly double its share of the U.S. auto market. He had a brief three-month stint at Nissan before arriving at GM.
Each year General Motors introduces a new advertising campaign for the Chevrolet Silverado in October that focuses on the strong loyalty truck owners have for their pickups and the brand rivalry that ensues with other pickup drivers, especially Ford, according to a report in AdAge.This campaign is one of the first marketing efforts led by Joel Ewanick, GM?s new marketing chief. Ewanick spent three years at Hyundai, where he helped the Korean carmaker nearly double its share of the U.S. auto market. He had a brief three-month stint at Nissan before arriving at GM.
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Plus, to guarantee the quality, every truck is backed by the best coverage in America, a 100,000 mile/5-year4 transferable powertrain limited warranty plus 24/7 Roadside Assistance Program and Courtesy Transportation programs.
