In 1911, William C. Durant founded the Chevrolet Motor Company. By 1918, General Motors acquired the company, setting the stage for its enduring legacy. Durant's vision was straightforward, aiming to provide "a car for every purse and purpose," emphasizing affordability and the belief that every hard-working American deserved a reliable vehicle.
From the Original Bowtie to the All-Electric Pickup
Chevrolet's history spans over a century, and no automaker is better suited to make that journey than Chevy. Just a few years after its inception, Chevrolet Motor Company adopted its iconic bowtie emblem, which still proudly adorns Chevrolet vehicles today. It was in the 1950s and 1960s, however, that Chevrolet truly came into its own, becoming an industry leader and legend. Their willingness to innovate and the diversity of their designs resonated deeply with the public.
Models like the Bel Air and Corvette played pivotal roles in establishing the enduring reputation of the Chevrolet name. These early models sparked a passion for driving that extended well beyond mere transportation. The Corvette, for instance, remains a revered name in sports cars, now offering up to 670 horsepower to modern buyers. This is a far cry from the first Corvette's 150 horsepower, but those early models marked a turning point for automotive enthusiasts, demonstrating that cars could be more than practical—they could be fun.
You'll likely recognize the names of many Chevrolet cars from the '60s and '70s: the Vega, the Camaro, and the Monte Carlo. Today, the Camaro continues to be a modern vehicle with updated specifications, while models like the Monte Carlo and Vega are found in used car markets and are no longer in production. Chevrolet continues to innovate in the modern era with groundbreaking designs like the first all-electric Silverado pickup truck and popular models like the Traverse and the Malibu. All this success stems from over a century ago, serving as a reminder that the best things endure.
Learn More About Chevrolet History
There's much more to explore about Chevrolet's extensive history in America. Contact our dealership for further information on Chevy's history, current models, and our promising future.
