You are viewing all posts for categories: history

Built to Last, A 40-Year GM Veteran Reflects on the Silverado’s Legacy

Built to Last, A 40-Year GM Veteran Reflects on the Silverado's Legacy  
Jeff Luke, Executive Chief Engineer - Global Transmissions, Drive Units and Racing Propulsion Programs at General Motors, appreciates the Silverado nameplate's heritage. He is among the many GM employees whose work has upheld the truck's reputation for strength and reliability. Well before Jeff started at GM in 1986, Chevrolet was a central family preference, with several relatives working for General Motors and driving Chevy trucks.
Read More

The History of Chevrolet

The History of Chevrolet 
In 1911, William C. Durant founded the Chevrolet Motor Company. By 1918, General Motors acquired the company, setting the stage for its enduring legacy. Durant's vision was straightforward, aiming to provide "a car for every purse and purpose," emphasizing affordability and the belief that every hard-working American deserved a reliable vehicle.
Read More
Categories: , , ,